Frequently Asked Questions

SEO (Search Engine Optimization) is the process of optimizing your website to rank higher in Google search results for the terms your customers are searching. According to BrightEdge research, 53% of all website traffic comes from organic search — making it the single largest source of website visitors across every industry.

When someone in your area searches for your services, SEO determines whether they find you or your competitor. Unlike paid ads, SEO builds compounding value over time. The work we do today continues generating leads months and years into the future without ongoing ad spend. For most service businesses, organic search delivers the highest quality leads at the lowest long-term cost per acquisition.

SEO services typically range from $1,000 to $5,000+ per month depending on the scope of work, competition level in your market, and your growth goals. At Fast Break Digital Media, our comprehensive marketing packages include SEO, web management, content creation, and ongoing optimization — so you get a complete growth system, not just one piece of the puzzle.

The real question is not what SEO costs — it is what it costs you to not rank. If your competitors are on page 1 and you are on page 3, you are losing business every single day. According to FirstPageSage, the top 3 organic results capture over 68% of all clicks. If you are not there, someone else is getting your customers.

PPC (paid ads) can generate leads within the first week. SEO typically takes 3-6 months to show significant ranking improvements, though you will see measurable progress — improved impressions, new keyword rankings, and technical improvements — within the first 30 days.

What makes us different: before we even launch a single ad, we run a Reactivation Campaign on your existing leads, past customers, and dormant contacts. This consistently generates 3-5 new jobs and $50,000+ in revenue immediately — at zero ad spend. It is the fastest path to ROI and it funds your entire marketing investment going forward.

No. This is a completely done-for-you system. We handle all the technology, marketing, ads, website updates, SEO, content creation, social media posting, review management, and reporting. You focus on what you are best at — running your business and serving your customers.

As one of our clients put it: "I want to landscape. I don't wanna wear all the hats anymore." That is exactly why we built this system. You should not need to become a marketing expert to grow your business. We are your entire marketing department — strategy through execution — so you can focus on your craft.

We work with small businesses across all industries, with deep expertise in contractor and home service companies — landscapers, exterior contractors, roofers, HVAC, plumbing, and more. Our Contractor Growth Engine was specifically built for trades businesses because we understand their unique challenges: seasonal demand, local competition, and the need for consistent lead flow.

That said, our core marketing strategies — SEO, web design, paid advertising, and marketing automation — work for any business that wants to grow online. We have served 50+ businesses across 5 states, including professional services, manufacturing, and retail. If you have customers searching for your services on Google, we can help you capture that demand.

SEO (organic search) builds long-term visibility that generates free, compounding traffic over time. Think of it as an investment that pays dividends — the work compounds month over month. PPC (pay-per-click) provides immediate visibility at the top of search results but stops the moment you stop paying. Think of it as renting space versus owning it.

The most effective strategy uses both: PPC for immediate lead flow while SEO builds your long-term pipeline. We recommend starting with both and gradually shifting budget from PPC toward SEO as your organic rankings grow. Over 6-12 months, most of our clients generate the majority of their leads organically — which means lower costs and higher margins.

Custom websites range from $3,000 to $15,000+ depending on the number of pages, features, and complexity. Every site we build is hand-coded HTML, CSS, and JavaScript — no WordPress, no page builders, no templates. This means faster load times (under 2 seconds), better SEO performance (90+ PageSpeed scores), and virtually zero ongoing maintenance costs.

Most of our marketing clients receive their custom website as part of their monthly package — it is built during onboarding and maintained ongoing at no additional cost. Google has confirmed that page speed is a ranking factor, and according to Portent research, every 1-second improvement in load time increases conversions by 7%. Our hand-coded approach gives you a competitive advantage from day one.

Our marketing automation handles the repetitive tasks that most businesses neglect but that drive significant revenue:

Lead follow-up sequences — automated emails and texts to new inquiries so no lead falls through the cracks. Research from Harvard Business Review shows that responding within 5 minutes makes you 100x more likely to connect with a lead versus 30 minutes.

Review request automation — after every completed job, your customer receives a personalized review request. Businesses with 4.5+ star ratings get 28% more clicks than those below 4.0, according to BrightLocal.

Reactivation campaigns — periodic outreach to past customers and dormant leads to re-engage them with seasonal offers and reminders.

Referral system activation — turn every satisfied customer into a referral source with automated follow-ups and incentive programs.

We require a 3-6 month initial commitment depending on the service package, then transition to month-to-month. SEO is a long-term strategy — Google itself states that SEO results typically take 4-12 months. We need enough time to build your foundation, create content, earn backlinks, and demonstrate real results.

After the initial period, you stay because the results speak for themselves — not because you are locked into a contract. We earn your business every month. If we are not generating a clear return on your investment, you can cancel with 30 days notice. That accountability keeps us sharp.

Revenue. Not impressions, not clicks, not page views. We track every lead from first touch to closed deal so you know exactly how much revenue your marketing investment is generating.

Your weekly report shows: leads generated by source, estimated deal value, keyword ranking changes, website traffic trends, and Google Business Profile metrics. We calculate your cost per lead and return on investment so there is never any ambiguity about whether your marketing is working. We have generated over $2.75 million in documented revenue for our clients — that is the metric we are most proud of.

Local SEO focuses on ranking in your geographic service area — Google Maps, the local 3-pack, and location-specific search results (like "landscaper near me" or "plumber in Boise"). It involves Google Business Profile optimization, local citations, review management, and geo-targeted content.

Regular (national) SEO targets broader keywords without geographic modifiers and focuses on domain authority, content depth, and backlink profiles.

For most service businesses, local SEO is the top priority. According to Google, 46% of all searches have local intent, and 76% of people who search for something nearby visit a business within a day. If you serve a specific geographic area, local SEO is where you will see the fastest, most impactful results.

WordPress powers 43% of the web, but that popularity comes with significant trade-offs: dozens of plugins that slow your site down, database queries on every page load, constant security updates, and an average load time of 3-4 seconds. Our hand-coded sites consistently load in under 2 seconds and score 90+ on Google PageSpeed Insights.

Google has confirmed that page speed is a direct ranking factor, and research from Portent shows that every 1-second improvement in load time increases conversions by 7%. Our hand-coded approach also eliminates plugin vulnerabilities — WordPress sites are the target of 90% of all hacked CMS sites, according to Sucuri. With a static HTML site hosted on Cloudflare, there is no database to hack, no plugins to exploit, and no maintenance overhead.

The result: a faster, more secure, higher-converting website that costs less to maintain over its lifetime.