Our Proven Growth System
Fast Break Digital Media installs a complete, done-for-you marketing system into your business. We handle strategy, execution, optimization, and reporting — so you can focus entirely on running your business and serving your customers. This is not a collection of disconnected services. It is a unified growth engine with four integrated phases designed to generate predictable, measurable revenue.
The Reactivation Campaign: Revenue Before Ads Launch
Before we touch a single ad campaign, website page, or SEO strategy, we run a Reactivation Campaign on your existing leads and past customers. This step generates revenue immediately — typically 3 to 5 new jobs and a $50,000+ cash injection — using people who already know your business.
The Reactivation Campaign targets three groups: past customers who have not purchased recently, leads who inquired but never converted, and referral sources who may have new opportunities. We use personalized email sequences, SMS follow-ups, and direct outreach to re-engage each group.
This is not a bonus or an add-on. It is the foundation of our system. It proves ROI before a single marketing dollar is spent, funds the rest of your growth investment, and demonstrates the power of systematic follow-up — which our automation engine will then handle permanently going forward.
Discovery & Strategy
Every engagement begins with a comprehensive discovery process. We do not start building until we understand your business, your market, and your competition at a deep level. This phase produces the Custom Roadmap that guides every decision moving forward.
Business Audit
We audit your current marketing presence — website performance, search rankings, Google Business Profile, social media, reviews, and paid advertising history. We identify what is working, what is wasting money, and where the immediate opportunities are. This includes a full technical audit covering site speed, mobile usability, and search engine indexing issues.
Competitor Analysis
We research your top local and regional competitors to understand their strengths, weaknesses, keyword strategies, and content gaps. We identify exactly where you can outposition them — and where they are vulnerable. This competitive intelligence shapes your entire marketing strategy.
Keyword Research
We identify the specific search terms your ideal customers use when looking for services in your area. We prioritize keywords by search volume, commercial intent, and competitive difficulty — focusing on the terms most likely to generate revenue, not just traffic.
Custom Roadmap
All of this research is synthesized into a Custom Roadmap — a prioritized, phased plan tailored to your specific business, market, and goals. This is not a template. Every roadmap is built from scratch based on real data about your competitive landscape and growth opportunities.
Build & Launch
With the strategy in place, we build and deploy your complete marketing infrastructure. This is where your custom website, SEO foundations, ad campaigns, and automation systems all come to life — typically within the first two weeks of engagement.
Custom Website
We design and build a conversion-focused website from scratch. Every page is optimized for the keywords identified in Phase 1, built for mobile-first performance, and structured to guide visitors toward taking action — calling, booking, or requesting a quote. No templates, no page builders.
SEO Foundations
We implement technical SEO, on-page optimization, schema markup, internal linking, and local SEO signals across your entire site. We set up Google Search Console, configure analytics tracking, and submit your sitemap. These foundations position your site to start climbing the rankings immediately.
Ad Campaigns
We launch targeted Google Ads and Meta campaigns designed to generate leads from day one. Landing pages, ad creative, audience targeting, conversion tracking, and budget allocation are all set up and activated. Paid ads provide immediate lead flow while SEO builds your long-term pipeline.
Automation Setup
We configure your CRM, set up automated lead response (under 60 seconds, 24/7), build appointment scheduling workflows, create review request sequences, and implement referral triggers. This automation backbone handles the repetitive tasks that most businesses do poorly or not at all.
Optimize & Report
Launch is not the finish line — it is the starting line. Phase 3 is where we continuously refine every element of your marketing system based on real performance data. This ongoing optimization is what separates sustainable growth from a short-term spike.
Weekly Reports
Every week, you receive a clear report showing your ranking positions, traffic numbers, lead volume, ad performance, and revenue attribution. We track real dollars, not vanity metrics. You will always know exactly what your marketing investment is producing.
A/B Testing
We continuously test ad creative, landing page variations, call-to-action placement, and messaging to improve conversion rates. Small improvements compound over time — a 1% conversion rate increase on a page getting 1,000 visitors per month means 10 additional leads every month.
Content Creation
We publish fresh, optimized content on a regular cadence — blog posts, service page updates, area pages, and Google Business Profile posts. Fresh content signals to Google that your site is active and authoritative. According to HubSpot, companies that publish regularly get 3.5x more traffic than those that do not.
GBP Management
We manage your Google Business Profile with weekly posts, photo updates, Q&A responses, and review management. GBP is the most visible real estate in local search — 46% of all Google searches have local intent, and the map pack receives the majority of clicks for service-related queries.
Scale & Multiply
Once your marketing system is producing consistent results, we shift focus to scaling what works and multiplying every job into future business. This is the phase where growth becomes exponential rather than linear.
Review Systems
Automated review requests are sent after every completed job, making it effortless for satisfied customers to leave Google reviews. More reviews mean higher visibility in local search, greater trust from potential customers, and a compounding competitive advantage that grows over time.
Referral Automation
We build automated referral sequences that turn every happy customer into a referral source. Timed follow-ups, referral incentive campaigns, and customer appreciation touchpoints generate new business without any additional ad spend.
Market Expansion
As your core market solidifies, we identify opportunities to expand — new service areas, additional service offerings, and adjacent markets. We deploy new landing pages, geo-targeted campaigns, and content strategies to capture these opportunities systematically.
Growth Multiplier
Every completed job feeds data back into your marketing system. Review volume improves local rankings. Customer data refines ad targeting. Referrals lower acquisition costs. Content authority compounds. One job turns into three. This is how businesses scale past $1 million without the owner working 80-hour weeks.
From Sign-Up to Scale-Up
Here is what a typical timeline looks like when you partner with Fast Break Digital Media.
Week 0: Reactivation Campaign
Before anything else, we run a Reactivation Campaign on your existing leads and past customers. This typically generates 3-5 new jobs and $50,000+ in immediate revenue — funding your marketing investment before we spend a dime on ads.
Week 1: Discovery & Strategy
Business audit, competitor analysis, keyword research, and Custom Roadmap development. By the end of week one, you have a clear, data-backed plan for growth.
Week 2-3: Build & Launch
Website build, SEO setup, ad campaign launch, and automation configuration. Your complete marketing infrastructure goes live.
Week 4+: Optimize, Report, Scale
Continuous optimization, weekly reporting, content creation, and growth multiplication. This is the ongoing phase where results compound month after month.
Ready to Install a Growth System in Your Business?
Book a free strategy call and we'll walk you through how each phase applies to your specific business, market, and goals. No pitch, no pressure — just a clear plan.