PPC Management That Puts Jobs on Your Calendar
PPC (pay-per-click) management is the strategic creation, optimization, and management of paid advertising campaigns across Google and Meta that generate qualified leads on demand. Google's Economic Impact Report confirms that businesses earn an average of $2 in revenue for every $1 spent on Google Ads. WordStream research shows 65% of people click on ads when they are ready to buy. We manage every dollar of your ad spend to maximize booked appointments — not clicks, not impressions, but actual revenue.
Full-Service Paid Advertising Management
From strategy to creative to tracking, we handle every aspect of your paid advertising so you can focus on serving customers.
Google Ads
Search campaigns, Local Services Ads, and display advertising that put your business in front of customers actively searching for your services. We build campaigns around high-intent keywords, write ad copy that drives clicks, and optimize bids to maximize your return on ad spend. According to Google, search ads can increase brand awareness by 80%.
Meta / Facebook Ads
Targeted campaigns on Facebook and Instagram that reach your ideal customers based on demographics, interests, behavior, and location. Meta's platform reaches over 3 billion monthly active users worldwide. We create scroll-stopping creative, build audiences that match your best customers, and run A/B tests to find winning combinations.
Retargeting Campaigns
Only 2% of website visitors convert on the first visit. Retargeting follows the other 98% across the web and social media with your ads, keeping your business top of mind until they are ready to buy. Studies show that retargeted visitors are 70% more likely to convert than cold traffic — this is one of the highest-ROI ad strategies available.
Conversion Tracking
We install comprehensive tracking across your entire funnel: form submissions, phone calls, appointment bookings, and revenue. Every lead is attributed to the exact campaign, ad group, and keyword that generated it. This data drives every optimization decision. No guessing, no vanity metrics — just clear ROI on every advertising dollar.
The Old Way vs. The Fast Break Way
Most PPC agencies optimize for clicks and impressions because those numbers look good in reports. We optimize for the only metric that matters: revenue.
The Old Way
- Reports full of impressions and click-through rates
- No idea which leads actually became paying customers
- Set it and forget it — campaigns run on autopilot
- Generic landing pages that do not convert
- Broad keyword targeting wastes budget on junk clicks
- Long contracts even when ads are not performing
- You manage the follow-up process yourself
The Fast Break Way
- Revenue tracking — know exactly what each dollar generates
- Full-funnel attribution from click to closed deal
- Daily monitoring with weekly optimization cycles
- Custom landing pages built for your specific campaigns
- Intent-focused keywords that attract ready-to-buy customers
- Month-to-month after initial commitment — results keep us
- CRM integration puts appointments directly on your calendar
From Strategy to Booked Appointments
Here is how we turn your ad budget into a predictable stream of qualified leads.
Market Research & Strategy
We analyze your market, research competitor ad strategies, identify high-intent keywords, and define your ideal customer profile. This research phase determines exactly where to spend your budget for maximum return. We also audit any existing campaigns to find quick wins and eliminate wasted spend.
Campaign Build & Launch
We build your campaigns from scratch: keyword lists, ad groups, compelling ad copy, custom landing pages, bid strategies, and audience targeting. Conversion tracking is configured before a single dollar is spent so we can measure ROI from day one. Most campaigns are live within one week of kickoff.
Optimization & Scaling
We monitor campaigns daily and run formal optimization cycles weekly. This includes negative keyword refinement, ad copy A/B testing, bid adjustments, audience refinement, and budget reallocation toward top performers. As we identify winning combinations, we scale spend into what is working and cut what is not.
Reporting & Revenue Attribution
Weekly reports show your cost per lead, cost per acquisition, return on ad spend, and total revenue generated. You know exactly which campaigns are driving real business. Combined with our SEO services, we build both immediate and long-term lead generation for your business.
Google Ads vs. Facebook Ads: Which Should You Use?
The short answer: it depends on your business and goals. Google Ads captures demand — people who are already searching for your services right now. It is ideal for service businesses, contractors, and any company where customers search for solutions in the moment they need them.
Facebook and Instagram Ads create demand — they put your business in front of people who match your ideal customer profile, even if they are not actively searching. This is powerful for brand awareness, seasonal promotions, and reaching new audiences who do not yet know you exist.
The most effective strategy typically uses both platforms together. Google Ads captures high-intent search traffic while Meta Ads builds awareness and retargets website visitors across social media. We recommend starting with Google for immediate lead flow, then layering in Meta as your budget allows.
PPC Works Best Alongside These Services
Paid ads drive immediate leads. Combine them with these services for a complete growth engine.
SEO Services
Build long-term organic traffic that generates free leads while your paid campaigns drive immediate revenue. The ultimate 1-2 punch.
Learn about SEO →Web Design
Your ads are only as good as the landing page they send traffic to. A fast, conversion-optimized site maximizes every ad dollar.
Learn about Web Design →Local SEO
Dominate both paid and organic local results. Google Business Profile optimization and local citations amplify your ad performance.
Learn about Local SEO →PPC Management FAQ
Ad spend depends on your market, competition, and growth goals. Most small businesses see strong results starting at $1,000-$3,000 per month in ad spend. The key metric is return on ad spend (ROAS) — if you are spending $1,500 per month and generating $10,000 in new revenue, the real question becomes how much more can you afford to spend. We start conservative, prove ROI, and scale from there. Management fees are separate from your ad spend and are always transparent.
Google Ads is typically better for capturing high-intent search traffic — people actively looking for your services right now. Facebook and Instagram Ads are better for building awareness and reaching new audiences. For most service businesses, we recommend starting with Google Ads because the intent is higher and the path to revenue is shorter. Then we layer in Meta Ads for retargeting and audience expansion. The best strategy uses both platforms together, and we manage both under one roof.
Paid advertising delivers the fastest results of any marketing channel. Most clients receive their first qualified leads within the first week of campaign launch. The first 2-4 weeks are a learning phase where we gather data, test ad variations, and refine targeting. By month two, campaigns are typically optimized and running at peak performance. Unlike SEO, which builds over months, PPC provides immediate lead flow from day one.
We install comprehensive conversion tracking before launching any campaign. This includes call tracking with recorded calls, form submission tracking, appointment booking attribution, and CRM integration that follows leads through your entire sales pipeline. Every lead is tagged with the exact campaign, ad group, and keyword that generated it. Our weekly reports show cost per lead, cost per acquisition, and total revenue attributed to advertising — so you always know exactly what your ad dollars are producing.
Ready to Fill Your Calendar With Qualified Leads?
Book a free ad strategy session. We'll analyze your market, assess your competition, and build a custom ad plan designed to put real appointments on your calendar.